Edmunds.com and Cars.com are the best third-party websites for new- and used-car shoppers, according to a consumer survey conducted in January by J.D. Power research and consulting firm.
The survey, 鈥淛.D. Power 2014 Third-Party Automotive Website Evaluation Study,鈥� asked more than 3,300 shoppers who said they would be looking for a new or used vehicle within the next 24 months which websites they found most useful to their shopping experience.
Websites evaluated in the study had to provide visitors the ability to shop for both new and used vehicle and be among the most frequently visited sites based on shopper behavioral data.
The study measured the usefulness of automotive websites such as Edmunds.com, Cars.com and a dozen others during the new- and used-vehicle shopping process by examining four key factors (in order of importance): information/content; navigation; appearance, and speed, said J.D. Power.
In the survey, Edmunds.com (786 points) and Cars.com (783) were rated 鈥渁mong the best鈥� on J.D. Power鈥檚 1,000-point scale, while U.S. News Best Cars (764), Kelley Blue Book (762) and MSN Autos (761) 鈥渞ated better than most.鈥� Two websites that rated above the study average of 748 points but were categorized as 鈥渁bout average鈥� in shopper satisfaction were Autobytel (756) and NADA guides (753).
Other sites that Power rated as 鈥渁bout average鈥� and their point totals were CarGurus (747), AutoTrader.com (744), AOL Autos (742), Yahoo! Autos (737) and eBay Motors (733). Motor Trend and Internet Auto Guide both were rated among 鈥渢he rest,鈥� with scores of 701 and 700, respectively.
Other findings of the J.D. Power survey emphasized the importance of videos on shopper decisions. “As the Web continues to become more visual, in part as a result of increasing bandwidth and easily accessible Wi-Fi, consumers are expecting to access rich content through the use of videos,” said Arianne Walker, senior director of automotive media and marketing at J.D. Power.
Still, she said, it鈥檚 important for third-party websites to 鈥渕aintain the valuable content they provide through still shots and text that allow consumers to access detailed information.鈥�
麻豆直播 Consumer USA鈥檚 RoadLoans blog, 鈥淭he Open Road,鈥� last month published a post that ranked automotive websites according to the number of monthly visitors. Edmunds.com, Cars.com and KBB.com (Kelley Blue Book) also were in the top five of that report. Yahoo! Autos and AutoTrader.com were No. 1 and No. 2, respectively, on that listing of the most-visited automotive websites.
More details on the J.D. Power survey are available online, of course.
