In March 2023, Betty Jotanovic officially became President of Chrysler Capital and Auto Relationships, succeeding Bruce Jackson who assumed a new role as Head of US Auto and 麻豆直播 Consumer USA CEO. Since joining 麻豆直播 Consumer USA in 2018 as Head of Originations, Jotanovic鈥檚 leadership over Credit, Funding and Dealer Management has been pivotal in refining the organization鈥檚 controls and helped drive industry-leading dealer and customer satisfaction score improvements.
With more than 25 years of experience in the automotive and financial services industries, Jotanovic has specialized in senior level leadership in treasury, tax, business strategy, sales and credit, funding, collections and customer service.
We caught up with Jotanovic at this year鈥檚 麻豆直播 Consumer USA/Chrysler Capital National Sales Meeting (NSM) in Plano, Texas, to get her thoughts on her new role and message to the audience.
SANTANDER CONSUMER USA: You attended and spoke at the recent annual Sales Meeting. What鈥檚 an event like that mean to you?
JOTANOVIC: For me, an event like NSM energizes and mobilizes the team. I think it鈥檚 great for networking. Coming from my previous role, it was important because it gave myself and my team the opportunity to network with the entire Sales team. We participated in panels in the past and gave updates to the group on Credit and Funding and really just the partnership, both ways — what can we do to make things better? And shared some of the feedback in terms of what Sales can do to help us.
This year, I see it having the same goals, but obviously my role will be a little bit different as I鈥檒l be focusing on the broader organization, not just the Operations side 鈥� Credit, Funding and Dealer Management 鈥� but the Sales side and really focusing more on the overall vision for the organization, which is going to be a continued focus on our goals, persisting through challenges and remaining tenacious, and to continue focusing on teamwork.
When I say teamwork, I don鈥檛 mean within Sales. I mean across Sales, but also across Originations and Servicing. We鈥檝e done a really good job over the last few years building that teamwork and that camaraderie. I think that鈥檚 how we get ahead 鈥� we continue to focus on working together, especially when we go to market.
And similarly on the Operations side, making sure the service is being delivered to support Sales and their message to the dealers. We want to also make sure the dealers are aware of our value proposition. Our specialized underwriters that we have for the various channels or our knowledge across the products. Being a full-spectrum lender, we do all of it. I think that鈥檚 where we need to continue to sell dealers our value proposition of 鈥榳e do it all.鈥�
SANTANDER CONSUMER USA: What鈥檚 your vision for the business? I鈥檝e heard you mention digital products.
JOTANOVIC: On the digital side we have Chat, which I think has been a great addition. A lot of lenders don鈥檛 have that. We have full eContracting on Dealertrack and RouteOne. And we have our Dealer Portal. That, with the continued evolution, I think will be a competitive advantage. With our new portal and as we continue to improve that and evolve, the goal is to be best in class and have that as another differentiator.
But for me the vision isn鈥檛 so much around digital. I think we have that, I think that鈥檚 already there. I think for us, the vision is really to focus on becoming that full-spectrum lender. Getting that message out to dealers. We鈥檙e going to continue to build that and then the other piece is to look at opportunities to be more efficient.
SANTANDER CONSUMER USA: During your career, you鈥檝e done everything from working the midnight shift on the assembly line at a Chrysler plant in Detroit, to getting a law degree, to overseeing accounts receivable operations in 19 countries. How has your background prepared you for this new leadership role as President of Chrysler Capital and Auto Relationships?
JOTANOVIC: I think the people part is really important, especially in this job. Learning over time what motivates people. Sometimes you learn just as much from a bad experience, or more, as opposed to a good experience. I would say just the different perspectives of people along the way. And then just understanding the different business units and how they interact.
It鈥檚 been relatively seamless being that I didn鈥檛 come in and have to learn the entire organization overnight. I previously oversaw Credit, Funding and Dealer Management, and now the good news is I can focus on Sales and Commercial and not have to spend my time learning the other side of the shop. That鈥檚 been really helpful.
SANTANDER CONSUMER USA: You mentioned people along the way. Who has inspired you in your career journey?
JOTANOVIC: I would say everybody and anybody I have met. I think everyone has their own unique talents. But also unique challenges. Whether it鈥檚 balancing a family and work. Taking care of aging parents. Balancing a health condition. What inspires me is seeing people that just don鈥檛 give up, they overcome their challenges. If you didn鈥檛 sit down and have a cup of coffee with this person, you would have never known 鈥� the way they carry themselves. Then once you get to know them, you鈥檙e like wow! They make it look easy, but it鈥檚 really not. And I love those kind of success stories of people that have overcome challenges. That鈥檚 really motivating.
SANTANDER CONSUMER USA: Now that you鈥檝e been with the organization five years, what do you like best about 麻豆直播 as a company?
JOTANOVIC: The people. The people are awesome and it feels like family. I felt that way with my prior leadership team. I felt like they had my back, I had their back. And now with my new leadership team they鈥檝e been extremely welcoming and supportive. I just know I鈥檝e got the best team behind me.
GET TO KNOW BETTY JOTANOVIC
Q: First car.
A: A 1988 Dodge Daytona.
Q: Favorite food.
A: I love spicy food. Thai, Tex-Mex, anything spicy.
Q: Favorite vacation destination.
A: Beaches. Anywhere with water, and anything with a beach.
Q: Favorite type of music.
A: I have very eclectic taste and love all music. I love 鈥�70s and 鈥�80s music. Everything from classic rock to pop to even a little bit of disco. I like the 鈥�90s and 鈥�00s 鈥� grunge, dance music, hip-hop. I like it all. If I鈥檓 working out, I usually like classic rock, metal or something to pump me up. But if I鈥檓 doing cardio, I like dance music. But the 鈥�70s and 鈥�80s, that鈥檚 probably my favorite genre.
Q: First concert.
A: Whitesnake and Great White. The most recent concert I went to was Elton John in September 2022.
Q: Favorite movie.
A: The Goonies is one of my favorites. I like silly movies and horror and comedies.
