Tradition of Ford cars sputtering, with focus shifting to trucks, SUVs

It has been 110 years since the Ford Motor Company introduced the Model T, which became an American automotive icon.

It has been 115 years since the debut of the Model A, Ford鈥檚 first vehicle.

But by 2020, the only true car you鈥檒l be able to buy new from Ford will be a Mustang. That鈥檚 right, Ford is getting mostly out of the car business 鈥 in favor of producing trucks, SUVs and commercial vehicles.

The Fusion is a goner, along with several other Ford cars …

But the Mustang will survive beyond 2020.

鈥淭he Fusion, Ford鈥檚 most serious effort to challenge Toyota and Honda鈥檚 longtime dominance in midsize family cars, is a goner,鈥 reported Automotive News. Also goners are the Fiesta, Ford鈥檚 鈥渞ecession-era attempt to woo young buyers,鈥 the 鈥渧enerable鈥 Taurus, the traditional Focus and the C-MAX hybrid.

In addition to the Mustang, the company says it also will produce a new Focus Active, which even a top Ford executive has described as a crossover rather than a traditional car with a trunk.

RELATED

Why you should shop for a newer used car in the 鈥榮weet spot鈥

Maybe it should come as no surprise that Ford is mostly abandoning cars.

The company鈥檚 car sales through the first three months of the year represented less than a quarter of its total vehicle sales of almost 600,000 and down nearly 14 percent from last year.

Ford has only three of the top 20 best-selling cars through March 鈥 including the Mustang at No. 18, according to the results reported on goodcarbadcar, an automotive website. The Fusion was No. 8 and the Focus No. 10 during the same time period.

Best-selling cars

Ford鈥檚 entries were beaten by the best-selling Toyota Camry, the Toyota Corolla, Honda Civic and Accord, Nissan Sentra and Altima, and the Hyundai Elantra.

鈥淐ar sales have slipped,鈥 reported the technology website engadget.

鈥淎ctually, to be honest, they鈥檝e driven off a cliff and exploded in a ball of fury like an accident from [a movie] … It turns out, we don鈥檛 want small, nimble, fun cars. We want SUVs and crossovers that we can fill with stuff (and friends). As a nation, we want to sit high up in our driver鈥檚 seats and survey the land.鈥

Plenty of options

Meanwhile, Ford has outlined plans that signal 鈥渢he extinction of the car lineup as we know it,鈥 according to Motor Trend. 鈥淏y 2020, Ford will have replaced 75 percent of its lineup and added four new nameplates, all of them trucks and SUVs, reducing cars to just 14 percent of the lineup.鈥

Besides cars, Ford鈥檚 2018 lineup comprises the F-Series pickup trucks, including the top-selling F-150, plus the Edge, Explorer, Expedition, Flex and Bronco SUVs, Escape crossover, and commercial Transit. So, starting around 2020, if you really want a new Ford it probably will be a pickup such as the F-150 or SUV like the Escape or Explorer, all three of which already outperform the best-selling Ford cars.

And if you really want a new car, you still will have plenty of options.

They probably just won鈥檛 be Fords.

Ford is shifting its focus to trucks and SUVs.

More Like This

Vehicles That Hold Their Value
December 29, 2022

Vehicles That Hold Their Value

Jeep庐 Wranglers are at the top of the heap when it comes to vehicles that lost the least value after five years, according to a study by iSeeCars.com鈥檚 Karl Brauer. The top two vehicles are the Wrangler and the Wrangler…

Honda Passport on rocky terrain
December 11, 2019

Vehicles that hold their value best receive 2020 awards

TrueCar doesn鈥檛 have a crystal ball. But the online automotive marketplace still can offer valuable insight for car shoppers. Based on research by TrueCar鈥檚 ALG analytics division, 27 vehicles, many of them SUVs or crossovers, received Residual Value Awards for…

General Motors leads all automakers in J.D. Power quality awards
June 20, 2014

General Motors leads all automakers in J.D. Power quality awards

With all the challenges General Motors has faced in 2014, perhaps the last place you might expect to find the carmaker is atop the heap of model/segment winners in the annual J.D. Power Initial Quality Awards. But that鈥檚 exactly where…