Nearly three million trucks.
That鈥檚 about how many pickups Americans will have purchased by the end of this model year.
Led by the Ford F-Series, GM Silverado and Ram pickup, which account for about 70 percent of truck purchases, pickup sales appear to be headed for another record in 2017.
But there鈥檚 one question that begs to be answered: What is America鈥檚 favorite pickup truck color?
Based on data available on Cars.com, Spork Marketing on behalf of Performance Truck Products 鈥渨as able to determine the most popular truck paint colors of 2017鈥� and, by definition, the least popular by searching through new truck listings across the United States.
鈥淲hile there鈥檚 a lot of data about the most popular paint colors for vehicles overall, there鈥檚 not a lot of data out there for common truck paint colors,鈥� said Nate Dwyer of Performance. 鈥淲e decided to fix that, and we found that business-friendly truck paint colors dominated the rankings.鈥�
Here鈥檚 what they found at Cars.com:
- White trucks accounted for 30 percent of trucks available.
- Gray and silver trucks, 25 percent.
- Black trucks, 23 percent.
- Red 12 percent and blue 7 percent.
- Remaining colors 鈥� including gold, brown, beige, orange, yellow and green 鈥� about 3 percent.
Our recent search on Cars.com within 10 miles of one ZIP code near a large Texas city showed 4,073 trucks for sale from model years 2017-18. Of those, 1,295 (32 percent) were white, 1,091 gray or silver (27 percent), 913 black (22.5 percent), 382 red (9.5 percent) and 284 blue (7 percent), and about 2 percent for all other colors, including orange (3), green (7) and gold (13).
鈥淭he popularity of white, silver and black trucks is definitely a result of fleet and commercial sales,鈥� Dwyer said, 鈥淸because] at least one of these three colors will work well with most business graphics.鈥�
So if you鈥檙e driving around town and think you鈥檙e seeing a lot of white, silver and black trucks, it鈥檚 not your imagination.
